Branding • Copywriting • Creative Direction

Your brand has a story worth telling. Let’s find it, shape it and make it yours.

Creative Services

New business getting started from scratch? Or company needing a creative lead on contract? Tap me in. Here's what I can do for you:

Brand Creative

You build what you love. For some people that’s Legos and fantasy football teams.* But for me, it’s all about building brand storylines that make people feel like they belong.

  • Campaign concepts
  • Tone and voice guidelines
  • Brand identity evolution
  • Event themes and creative suite
  • Product launch strategy

*I’m much better at naming the teams than I ever was at the football part.

Copywriting & Editorial

My bread and butter. Fourteen years of writing for the biggest brands across every category means I can find the right words fast and make them work hard.

  • Web copy and content
  • TV, video, radio and podcast scripts
  • Email and social campaigns
  • Tagline and headline suites
  • Professional article or blog writing
  • Event communications

Extras

My Mary Poppins bag of tricks: unexpected skills I've picked up along the way and genuinely love putting to use.

  • Website redesigns (a joint venture with my partner!)
  • Digital content strategy
  • Ghostwriting
  • Onboarding and training materials
  • Event planning and design

Don't see what you need? I'm good at a lot of things not listed here (non-profit comms guides, UX template strategy, demystifying marketing buzzwords, correcting apostrophe misuse in restaurant menus, Star Wars trivia). Let's talk through it.

Working With Found Fable

Hi, I'm Anastasia! ✌️ The Founder and Creative Director behind Found Fable. After many years in the agency world, I've seen great brand stories get lost somewhere between a boss, their boss's boss and the deck that nobody reads. Found Fable is my answer to that: a studio where the story actually comes first, and everything else gets built around it.

Here's a peek into my storytelling process:

Found.I dig into your brand and unearth the story that's already there.
Shaped.I craft it into something clear, compelling and unmistakably yours.
Told.We put it out into the world and make some noise.
Anastasia, Founder and Creative Director of Found Fable

Previous Work

Primary Source Brooklyn

Primary Source Brooklyn

  • Brand Voice
  • Founder Narrative
  • Store Communications
DeMasi Strength & Conditioning

DeMasi Strength & Conditioning

  • Brand Design System
  • Logo
  • Concept Strategy
My Creative Portfolio

My Creative Portfolio

62 brand voices and counting.

Nordstrom, Harley-Davidson, City of Chicago Public Health, McDonald's, Converse, Nicklaus Children's Hospital, TransUnion, Walgreens, Penn National Gaming, and more.

Let's Work Together

Building something great is always more fun with the right person (slash creative director slash hype squad slash karaoke partner) in your corner.

Got a brand that needs a voice? Building one from scratch? Here's how it works: we start with a creative consult, I put together a plan that's custom built for you, then we get to work!

Just looking to add a creative lead to your team? Send me details about your project and timing, and I'll be in touch!